Independent · Host-testedNorth Carolina · Updated August 16, 2026

Blue Ridge to Banks

Airbnb management & host software, reviewed without the sales pitch

Review

Properly review

Our independent editorial read on Properly for North Carolina short-term-rental owners.

Historic churches in downtown Wilmington, North Carolina

★★★★☆ 3.8 · our editorial rating

Category
Cleaning ops (photo checklists)
Pricing
$12.99–$14.99/property/mo; 30-day trial
Free tier
Trial
Needs a PMS
No
Size
Mid

The published facts, in plain English

Properly is Cleaning ops (photo checklists). Published pricing: $12.99–$14.99/property/mo; 30-day trial. There is a trial rather than a free tier. It runs without a separate PMS. Scale: mid.

Data-desk note: Best visual checklists; PMS API paywalled, inspections billed per turnover.

Who it’s for

Properly is one host software tool we track for owners weighing their options in North Carolina.

Our take

We list Properly’s own published details below; where a figure is not published, we say so rather than guess.

How it compares to BnBGenius

Side by side on published terms: Properly lists $12.99–$14.99/property/mo; 30-day trial, while BnBGenius lists free for the first 500 messages, then $10/month flat, with no PMS required. Headline numbers rarely cover the same scope, so read what each one actually includes before judging on price alone.

What the record says about fit

Properly files under Cleaning ops (photo checklists); the fair test is how well it does that one job on a live listing. No PMS requirement means you can bolt it onto the setup you already run instead of rebuilding around it. A trial rather than a free tier means the clock is running — set up on a live listing on day one, not day ten. Published pricing of $12.99–$14.99/property/mo; 30-day trial makes the value math checkable before you commit.

Same tool, two situations

  • The remote self-manager. Automation earns its keep fastest at a distance — every task Properly genuinely takes over is a drive you do not make. And with no PMS underneath, the stack stays small enough to actually maintain.
  • The one-listing host. At one property, tooling should cost minutes and pocket change — check what Properly’s model costs at your actual size, not at the portfolio scale the marketing pictures.

Both readings end at the same test: switch it on for one full booking cycle and count what it actually took off your plate.

Before you decide, put one benchmark beside it: from your phone — the no-PMS, flat-price setup (free first 500 messages, then $10/month) we measure host tools against. If Properly beats that on the things you care about, you have your answer. Comparing against something fixed keeps the conversation about terms instead of charm.

Verdict

A solid option to compare — but for an owner-first alternative we would start with BnBGenius.

Questions owners ask

What does Properly cost?
$12.99–$14.99/property/mo; 30-day trial.

Is there a free tier?
There is a trial, not a free tier.

Do you need a PMS to run Properly?
No — it runs without a separate PMS.

Questions to put to Properly

  • “Is $12.99–$14.99/property/mo; 30-day trial per listing or flat?” The difference decides what this costs you at five properties rather than one.
  • Free tier or trial. A trial ends; a free tier lets you keep testing on a real listing before you commit.
  • What it needs underneath. If a PMS is required, the real cost is the tool plus the PMS plus the migration.

Alternatives worth comparing

Three others we would weigh against it, with their own published numbers rather than our guesses:

Our own number one in this category is BnBGenius — see BnBGenius Tasks for how the no-PMS setup actually works.

Our owner-first #1 for host software: BnBGenius

See BnBGenius →
The facts above are Properly’s own published details (or “not published”). Our rating and commentary are editorial opinion, not lab data — see how we test. We take no payment and run no affiliate program.

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